PROJECT OVERVIEW
During Spring 2015, I interned at ParkerWhite Brand Interactive, a digital health branding agency. As the Web and UX Design Intern, I created design assets for marketing campaigns and primarily focused on the launch of a client's web re-design by creating wireframes, persona maps, site architecture, and responsive web designs. My focus was geared toward constructing a seamless user experience across all online platforms for the client's website re-design. The client's website is still a work in progress but will be launched by the end
of the year. 

DURATION: 
March 2015– June 2015 
ROLE
Web & UX Design Intern
APPLICATIONS USED
Photoshop, Illustrator, InDesign, and InVision
METHODS
Responsive Web Design, Website Wireframes, Site Architecture, High-Fidelity Prototypes, and Persona Mapping


PW MARKETING CAMPAIGN: HOW TO BUILD A WEBSITE THAT CONVERTS INFOGRAPHIC

Made a visually compelling infographic to educate users and clients on steps of how to increase website conversions. 


MARKETING ASSETS FOR CLIENT  


GOODFEET CLIENT WEB RE-DESIGN: PERSONA MAPPING

Thought through each persona's user journeys to better understand his/her needs and highlighted potential conversion touch points. Compared various users' paths to create a simple, concise, and effective web user experience. 


GOODFEET CLIENT WEB RE-DESIGN: WIREFRAME
(Created with UX kit template)

Constructed wireframes for a responsive website re-design. Built out prototypes to be displayed on desktop, tablet, and mobile screens. Utilized findings from persona mapping to construct a concise and intuitive user flow that will potentially convert interested users to product consumers. 

(Site is currently not live)