I want to be a UX Designer... Cool.. What is that exactly?
I get this response a lot when I tell my family and friends that I want to be a User Experience Designer (UX Designer for short). I get many requests from friends to create a graphic or design for them for personal and professional use. I am happy to help and am always looking for new additions to my portfolio but a lot of them think I am a Graphic Designer, which is not my particular expertise. I am not offended by that inference but it is a bit frustrating when people do not understand what I do. In my opinion, graphic design is about making ideas look visually appealing. Graphic Design is heavily used for marketing and promotional materials. There is more creativity allowed in graphic design whereas User Experience Design is evolved around users. User Experience involves function, usability, and visual aspects of a user's interaction with a mobile or web platform. The significant difference between the two roles is that User Experience emphasizes functionality of a design. That difference is what intrigued me the most about the User Experience field. I like to think I am a practical thinker with a creative mind. UX Design accompanies both those aspects and heavily emphasizes the two in its design process. I try my best to explain User Experience to my family and friends but I think this infographic sums up UX Design pretty well. Here are some key points:
Why is UX Design important?
- 68% of users leave a website because of poorly designed UX
- 44% of online shoppers will tell others about their poor experience
- 62% of users will base their future purchases on past experiences
Calculating ROI on UX:
- Increased sales
- Increased productivity
- Increased customer loyalty and satisfaction
- Decrease training and support costs
- Decreased maintenance costs
UX Design Process Steps:
- Research: Know and understand your user
- Analysis: Identify design opportunities and find solutions through design
- Design: Conceptualization and creating
- Prototype: Implementation of the idea
- User-Testing: Evaluating the designs with current and/or new users to obtain feedback
*go through steps 2-5 to reiterate design until ready for production
These are the most basic features of UX to help people better understand the UX design field. Though a lot of people may not understand UX quite yet, I am also open to answering questions about UX and about my involvement in the field. I am proud to say I have found my niche and am passionate about what I do.